Victoria Beckham immediately thought of her belovedSpice Girlswhen it came to choosing one for her Target ad.
The British fashion designer, who rose to fame in the ’90s as one of the girl group’s five members, launched a new Victoria Beckham for Target collection Saturday. The commercial features her and the Spice Girls’ 1997 hit “Spice Up Your Life.”
“The Spice Girls were about girl power and talked about time and time and time again and now in fashion, what I’m doing is the same,” Victoria told E! News’Zanna Roberts Rassi. “It’s empowering women. It’s just grown up a little bit.”
It’s such a fun uplifting songs that people recognize,” she added. “It’s me celebrating my past and the other girls, who Iadore. We’re still very close. And so when Target said, ‘We’d like to use pop songs from the ’90s,’ I said, ‘Well for me there’s only one song to pick,’ because I love that song. I love the Spice Girls, I love everything that we did together and everything weachieved and I think it fits so nicely with the collection.
The line, she said, was inspired by her and husband David Beckham‘s youngest child and only daughter, Harper Beckham, 5. It’s about my relationship with her, the things we do togetherreading books, going to the park, pressing flowers. This has a very British feel about it, this collection. It’s clothes that she likes to wear, it’s fun, it’s energizing, it’s a powerful collection and you can’t help but smile when you look at it.